Space fuses art, creativity and technology, immersing visitors in the future of marketing

Ogilvy & Mather China today announced the expansion of its Ogilvy Digital Lab and the opening of a new “Painting Meets Pixels” exhibition at O Gallery, the creative agency’s purpose-built art gallery. Ogilvy’s revamped space and digital showroom in Beijing blend art, commerce and technology, inspiring clients and staff to discover new and inventive ways to connect with consumers.

“It’s been said that advertising is the astonishing blend of art and commerce. And today it is a fusion of both of these and technology. So our simultaneous launch of the O Gallery exhibit and new Ogilvy Digital Lab is very special because it is symbolic of how Ogilvy views the future of advertising and marketing communications,” said Shenan Chuang, CEO of Ogilvy & Mather Greater China.

Pennebaker Fifth Ring (Pennebaker), the award-winning branding and corporate communications firm, was named ‘Agency of the Year’ at the Business Marketing Association (BMA) Houston’s 2010 Lantern Awards of Texas. Pennebaker was also awarded with two Lantern Awards and two Awards of Excellence. The event was held at the Petroleum Club of Houston on Tuesday, November 16, 2010.

The Lantern Awards of Texas competition is designed solely for marketers and producers of business-to-business communications. Entries include a statement of objectives, strategy, target audience, and results that are then judged by a BMA panel to determine how well each entry generates attention, interest, desire, and action from a targeted business audience.