Today has been focused on marketing. I finished the Press Release and had some people look it over and I�m pretty happy with how it came out. �I haven�t seen one with as long a quote in the middle before, but I figure I don�t have a lot of facts to be quoting at this point and I want Bulletproof Outlaws to be pretty personable instead of just being a corporation of some sort� so I felt it was important to describe a bit of my philosophy behind all this. �Attached to the bottom of this post is the Press Release I sent out.

As I�ve stressed before, I think it�s important to market your company and your games, and that most indie devs don�t do it. �One of the biggest excuses is that it costs money and they�re working for free. That�s understandable, we all have limited money. But if you invest that money into the right marketing, and that marketing gains you a bunch of sales, you�re going to make up that money you invested.

Today consisted of the last bit of filling out forms (Apple has some marketing agreements so you can use their �this App is in the App Store� icons and junk), which is super boring.� I�m an artist first and foremost, and I want to spend my time actually making the game� all the business stuff on the side is a little daunting.� But it turns out a lot of business stuff is �fill out all these forms once and then don�t worry about this for a year�. So once I get it all over with, it�s smooth sailing.� The sad part is I think that initial overwhelming workload of forms and paying business licenses and registering trademarks and stuff is the thing that scares people off from starting their own company. I know it was a deterrent for myself and the primary reason I signed up for a business course.