Making of Samsung LED TV Commercial by Pixion Studios

Mumbai based post-production company - Pixion studio was at work, a name behind many of the most well-known VFX films and commercials. The team Pixion comprised of Viral Thakkar as the CGI head and VFX supervisor, Sudhir Trivedi  as CGI lead, Viresh Raut as FX head, Prasad Padmashali  as a senior CGI artist, Chandrakant Shenoy  as a Matte painter and Bharat Patil as Composting Lead.

Pixion Studios CGI Head - Viral Thakkar

The commercial is talking about the detailed picture clarity that is experienced while viewing new bright coloured technically sound Samsung LED TV. The commercial shows a man jumping from a building having glass window falling on a car parked in the building complex. A composite form of technical hands was required in the making of the commercial which made it a complete piece of VFX. It was a sound blend of CGI, compositing and matte painting.

Making of Samsung LED TV Commercial by Pixion Studios

Pixion was at work right from the planning stage to the finishing stage of the commercial. The film production was segregated as per the type of treatment each part required. “Initial task of Pixion team was to generate the city skyline for the commercial and the visually appealing skyline was skill fully delivered using matte paintings”, said Viral Thakkar, CGI head and VFX supervisor. The real shoot with glass was not impressive because the real broken glass didn’t give the kind of effect and clarity that was required to be depicted in the commercial. The task of Pixion was extended to create shattered glass with the help of visual effects.

Making of Samsung LED TV Commercial by Pixion Studios

The subject of the commercial being very close to the quality of visual effects that has to be delivered made it more challenging task for the Pixion team. The trickiest part for the Pixion team was to give life to the broken glass with the help of visual effects. In order to understand the light shades that flow out from broken glass, team undertook a lot of research. A variety of glasses were studied in detail to understand how they respond in light. The motion force of broken glass needed correct detailing. The cuts shown on the man’s face in the commercial was also demanding. To make the dynamics of broken glass more clear and eye catchy, CGI and VFX technology was at work.

Making of Samsung LED TV Commercial by Pixion Studios

According to Viral Thakkar, the VFX supervisor at Pixion, “The entire commercial was shot against chroma and set extensions were executed using VFX. The building shown in the commercial was created using 3D technology. The picture correction and finishing was handled on Smoke.” He added that, “Because of time crisis a large team of around 12 compositors and 8 CGI artists were working for 2 days and 2 nights to complete the task”.

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