Prime Focus Technologies platform to manage, repurpose and help to effectively monetize Eros International content on digital and new media platforms globally.

Eros International LogoEros International Media Ltd is digitizing and cataloguing its entire library of movies, comprising in excess of 1,000 titles across languages, and setting up an in-house 'Digital Asset Management' platform. Eros International has deployed global digital content services group Prime Focus Technologies (PFT)'s CLEAR content operations management platform to administer its extensive content library.

This initiative will help Eros International monetize its intellectual property by enabling the production, repurposing and delivery of its content globally, across web, mobile and other new media platforms. It will also allow the Company to archive, preserve and rights manage its library.

The platform offers Eros International wide-ranging functionality for managing and monetizing its content including Asset management for managing and digitally archiving content; Workflow management for multi-platform production, distribution and fulfillment, to exploit existing library content and global content delivery across multiple platforms.

Speaking on the announcement, Rajesh Bahl, Chief Digital Officer, Eros International Media Limited said, "As a market leader in Indian film content worldwide, our Digital Asset Management platform will help us to continuously monetize our assets and enable cost effective optimization of media asset management, thus facilitating faster introduction of new products and services in the market. It would further help us meet the increasing demand for our content across all digital platforms. Prime Focus Technologies has an in-depth knowledge of both the media industry and IT, which helped them better understand our requirements. CLEAR is a complete system and it could quickly be custom-made to support our vision to exploit multi-platform opportunities for our content".

Ramki Sankaranarayanan, President and CEO, Prime Focus Technologies said, "We are delighted that such a well known and respected media and entertainment company has chosen CLEAR to manage its content operations. Eros International is a visionary company which is considering innovative ways to bring content to consumers. Engaging consumers through personalised media and delivering new content is a challenge. However, CLEAR provides an agility through which Eros International will be well positioned to exploit its enviable content library across all platforms. We are very excited to be associated with Eros International and are eager to be a part of this journey."