Game Challenges Players to Set-up and Run Their Own Virtual Pawn Shop with Help from the Stars of Pawn Stars

HISTORY^® continues its brand expansion across digital platforms with the launch of for a social game on Facebook, based on the network’s #1 rated series, Pawn Stars. The tycoon style game allows each player the chance to become a “Pawn Star”, through the operation of their own virtual pawn shop.

Launched in beta on January 27, the Pawn Stars Facebook game has – without promotional support – to date generated over 750,000 monthly unique users and over 150,000 daily unique users, ranking as one of Facebook’s top 20 fastest-growing apps. The game can be accessed at BeAPawnStar.com.

The Pawn Stars Facebook game embodies the spirit of the show, which airs new episodes on HISTORY on Mondays at 10pm ET, by giving players control of their own pawn shop. Starting from the ground up, players are tasked with acquiring inventory for their store. Faced with a stream of interesting personalities and true-to-life items, players must haggle with customers, consult experts and restore acquisitions to increase profits. New features, such as store upgrades, will roll out in April.

Casual Games Leader Creates "4th & Battery" Design Center to Develop Experimental Social and Mobile Games

PopCap Games, the worldwide leader in casual games, today announced the formation of 4th & Battery^(TM) , a new experimental label where PopCap's designers and developers have free reign to create smaller, simpler, and sometimes edgier games without the typical constraints of an established global games publisher. Named after the Seattle, Washington intersection where PopCap's Seattle headquarters are located, 4th & Battery today introduced its first game, Unpleasant Horse^(TM).