CG Today : A quote that we read on the Graphiti School web site said, “At Graphiti we know that it is not the technology that drives results, but the artist.” What’s your opinion on it?

Dippesh : Indeed, like Mr Ram Mohan, always says, “If you know how to hold a pencil, that doesn’t make you a good writer”, similarly; just by knowing many software’s and tools to create animation do not make a good animation professional. Graphiti School concentrates on enhancing your creative skills and conceptual knowledge, software’s are just tools to out your concepts in Action. If you are conceptually good and powerful, all you need is tools and techniques to put it down. Animation is never created on a machine, it is created in Artist’s mind. Graphiti Students first make their animation assignments in their mind, and then use tools and software’s to execute make available for others to see.

CG Today : Graphiti Multimedia Pvt Ltd. produces commercials. Can you tell us about that process?

Dippesh : Animation is all about story telling; either you say a story in 10 secs or 90 mins, it’s all story. So does Graphiti Studio do, they tell stories – Original Stories. Via commercials, short films and full length television series and feature films. At Graphiti, when we create commercials for various agencies, we work with highly creative and professional artists and directors. Because of creative wave-length been similar, working with advertising professionals became easy. Also like I said before, today more than 3 ads out of 5 will have animation content in them.

Dippesh Jain, Business Development Manager – Sony Pictures Entertainment

CG Today : How do you think your experience at the Graphiti School and Graphiti Multimedia has prepared you for your new work at Sony Entertainment?

Dippesh : At Graphiti, I was lucky enough to work with top class professionals. My boss and mentor at Graphiti, K Pandyan always made us realize “Never sink in your comfort zone, the movement you do that, you stop experimenting and lose out your edge in today’s world. Being an outsider in Animation industry, and not able to understand the process of animation, it was Mr Pandyan, who provided his management expertise and mentored us with a simple saying, “We need to bring method to this madness”. He made sure; I had to handle different task and a new profile every 6 months. Due to which, I got to work on various aspects of business and working environments started with Marketing and Promotions for School, I got to handle PR, Media Promotions and Events. Switch to the most important aspect of business, generating revenue, that’s when I switched to Graphiti Studio and got a wonderful chance to work under Mr. Munjal and Mr. Tilak. The sole responsibility was to generate and create alternative revenue lines of business for the company. To create that, started with getting TV commercial assignments from agencies to Graphiti, went up-to tying up with national and as well as international broadcasters, Home Entertainment, online and mobile content partners. As Mr Munjal always guided me, with his technical skills combined with business acumen, content business is combination of creating and selling, either can’t work in isolation. Graphiti is not just a school for animators, it have also shaped me to face new challenges!

 

 

CG Today : Dippesh, thank you again for your time, your insights, and for contributing to us a better understanding of films, television, and animation here in India.

Dippesh : It is a great pleasure talking to you, and I am really happy to see CG Animation in India is taken serious and not just considered as Cartoons. People who lacked knowledge about CG would refer animation and CG is cartoons, however, it is good to see that this perception is changing and CG Today is contributing towards it, I wish CG Today great success and best of luck for this venture.

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Dippesh Jain

Business Development Manager - Sony Pictures Entertainment
Marketing Manager - Graphiti Multimedia Pvt. Ltd.,

Mumbai, India

Websites:
Graphiti Studio | Graphiti School | Sony Pictures

e-mail :
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