Framestore has provided a one-stop service for Mindshare by concepting, shooting and post-producing a truly integrated 3D cinema and digital campaign for LG. Framestore’s digital team, headed by Simon Whalley, enlisted the help of its long-time collaborator, director Richard Ayoade, to deliver the hilarious but informative campaign.

Laura Scanlon, Creative at Mindshare said: “It was a relief not to have to split the campaign amongst different suppliers with differing skills. We threw a lot at Framestore but the entire process was very collaborative and the end result exceeded our expectations.”

EA Play4Free Racing Game Finds its Audience and Adds New Features

Black Box, a studio of Electronic Arts, today announced that Need for Speed^TM World, the Play4Free^TM online PC action racing game, has now eclipsed three million registered users. With numerous hours of high-speed, high-stakes Need for Speed multiplayer action, Need for Speed World is one of the world’s most popular, free to play racing games. Today EA builds on the game by adding an all-new dynamic day/night cycle and an advanced vehicle performance customisation tuning system. Players can go under the hood to upgrade and tune their vehicle with an extensive list of car parts ranging from tuned engines to top-tier suspension systems to create a high-performance race machine.