As the Fiat 500 rolls off the assembly line and into US showrooms, director Mark Kudsi of commercial production company Motion Theory is upping the excitement with a kinetic branded music video that tells the story of Fiat owner and car preparing to meet each other. Produced for Detroit agency Impatto, the 2:47 video “Get Ready” premiered at the New York International Auto Show April 22, and represents the first release of a larger North American launch campaign for Fiat consisting of multiple spots directed by Kudsi.

Dark Energy Digital is delighted to announce that its new Darknet developer feedback system has exceeded its most optimistic expectations. Darknet launched in Hydrophobia Prophecy on Steam last week, and thousands of players have since submitted their feedback using the system, which automatically uploads contextual data for Dark Energy to analyse.

"We were expecting a slow burn with Darknet, so when we switched on InfiniteWorlds the day after launch and the whole game map lit up like a Christmas tree, we were really surprised. People really seem to be embracing the connected development philosophy behind Darknet." – Pete Jones, Director, Dark Energy Digital.