Casual Games Leader Creates "4th & Battery" Design Center to Develop Experimental Social and Mobile Games
PopCap Games, the worldwide leader in casual games, today announced the formation of 4th & Battery(TM) , a new experimental label where PopCap's designers and developers have free reign to create smaller, simpler, and sometimes edgier games without the typical constraints of an established global games publisher. Named after the Seattle, Washington intersection where PopCap's Seattle headquarters are located, 4th & Battery today introduced its first game, Unpleasant Horse(TM).