California, Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently completed work on their third consecutive Titleist campaign via Arnold Worldwide. The "Leadership 2011" campaign includes nine spots, which are all currently airing to coincide with the PGA and LPGA tours. Brickyard provided visual effects, finishing and beauty work for the campaign directed by Greg Kohs of @radical.media.
"Stats" showcases the technical side of golf through graphical representations of real-time golf game data, including drive accuracy, sand saves, ball strikes, approach accuracy, greens in regulation and proximity to hole. Brickyard collaborated with Arnold from the very beginning, and the team was heavily involved in the design and look development process.