Stylized Brand Campaign Directed by Jake Banks for adidas Basketball Features NBA Stars Dwight Howard, Derrick Rose and Retro Urban Hand-drawn Illustrations

Production company Stardust Los Angeles was tapped by 180 LA to give its latest brand campaign for adidas Basketball a retro urban, illustrative twist. Directed by Stardust's Jake Banks, the two spots star Chicago Bulls point guard Derrick Rose and Orlando Magic center Dwight Howard and take a stylized approach that highlights their unique personalities while touting the players' sneaks -- the adiZero Rose and The Beast. Stardust handled all animation, including traditional cel animation overlaid on top of live-action footage, and edited and finished the campaign, which broke January and February in China, France and Spain.

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