Visual effects company Method recently completed work on Bridgestone's :30 "Carma" via agency The Richards Group. The commercial, which debuted during Super Bowl XLV, features a beaver that repays a surprised motorist's kindness. The spot makes a sly reference to Bridgestone's "Scream," which debuted during Super Bowl XLII in 2008.

Over 300 students from 60 schools across Bangalore participate; Students from VIBGYOR High bag the top honours

EDC, pioneers of Digital Creative Technology Solutions and thought leaders in the space, organized India's First "Young Digital Artist Award" as part of its nationwide "Ideas Ahead" initiative. This competition, in association with HP, was the showcase event of VIVA 2011, the annual festival of VIBGYOR High, one of the leading chains of educational institutions in India. Over 300 children from 60 leading schools made paintings using MS Paint, with seniors using the themes of "My City" and "Go Green, Give Life" and juniors drawing on subjects of "My School" and "My Favourite Animal".