PassmoreLab Teams with Linkin ParkPassmoreLab, the San Diego based 3D production and 3D post house, has again teamed up with Grammy-Award winning, Linkin Park and Warner Bros. Records, to announce the release of the bandʼs latest music video, Iridescent in stereoscopic 3D. The song plays during the end credits of the number one box office film, 'Transformers: Dark of the Moon.' The 3D music video will play in select independent theaters worldwide at the end of the movie.

The video for Iridescent is abstract, shot in black, white and grey tones and intercut with images of snakes, bulldogs, futuristic architecture, bionic entities and Transformer robots (which provide the only brief flashes of color).

The video is all part of director (and Linkin Park turntablist) Joe Hahnʼs vision. “It explores how human existence might be affected by the elements of Transformers robots, and the threat of the Decepticons," said Hahn. "What would it be like to be citizens in a decaying universe? I tried a lot of new things, and we had fun shooting it."

This is the second time Linkin Park has worked with PassmoreLab for 3D production. Last year, PassmoreLab added the 3D post production to the bandʼs video for the number one single, ʻWaiting for the End.ʻ The video, touted as a “montage of melodic emotion,” received critical acclaim and earned Linkin Park and PassmoreLab numerous awards and praise at 3D film festivals worldwide.

PassmoreLab provides stereoscopic 3D production and post-production services using a combination of traditional approaches and proprietary tools. “We had a very tight schedule to complete all the 3D elements of Iridescent in time for the Transformers 3 premiere. Throughout the 3D production process, we worked very closely with the band's digital post-house Ghost Town Media in Los Angeles to stay true to the director's vision for the video. Without a high level of communication and efficient workflow between everyone involved with this project, it would not have been completed on time. The collaborative end result is truly a beautiful and dramatic use of 3D. Hahnʼs post-apocalyptic vision and our 3D mesh wonderfully,” said Greg Passmore CEO of PassmoreLab.

Iridescent provides a unique blend of gritty, desaturated stylization and iconic imagery that is greatly enhanced after conversion to 3D.

With the recent influx of 3D screening platforms -- theaters, television, mobile devices -- PassmoreLab has emerged as an industry leader in the 3D rock music video realm. “Our proprietary 3D techniques and alternative style has become a sought after commodity in the music industry,” said James Humann, Executive Producer with PassmoreLab, “We feel that ʻIridescent 3Dʼ is a game changer for the music video business and weʼre looking forward to continuing to work with bands and artists to produce and distribute videos and live performances through the latest 3D delivery platforms.”

Both Iridescent and Waiting for the End, in 3D, are available for distribution through PassmoreLab on multiple platforms including mobile devices, video on demand, television broadcast and theatrical.

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