As 3DTVs roll out in the consumer market, there is a pressing need for stereoscopic content. To address this issue, broadcast and postproduction technology manufacturer Teranex is launching 2D-to-3D conversion software next month in the U.S.

Aimed at broadcasters, the software is designed for real-time conversion of live events or library titles for television. "You can buy a 3DTV today, but there is very little content," explained Mike Poirier, general manager at Teranex. "With these new algorithms, we have the ability to take client's content and transition it from 2D to 3D."

The VC1-2D-3D software is a cross converter application that allows for 2D-to-3D conversion in real time, and is priced at $14,995. It runs on Teranex's VC100 universal frame synchronizer and format converter hardware platform, which is priced at $23,995.

Teranex is also launching in the U.S. this December its VC1-3D-ENC encoder and VCI-3D-DEC decoder software for 3D production, each priced at $7,499.

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