Today has been focused on marketing. I finished the Press Release and had some people look it over and I’m pretty happy with how it came out.  I haven’t seen one with as long a quote in the middle before, but I figure I don’t have a lot of facts to be quoting at this point and I want Bulletproof Outlaws to be pretty personable instead of just being a corporation of some sort… so I felt it was important to describe a bit of my philosophy behind all this.  Attached to the bottom of this post is the Press Release I sent out.

As I’ve stressed before, I think it’s important to market your company and your games, and that most indie devs don’t do it.  One of the biggest excuses is that it costs money and they’re working for free. That’s understandable, we all have limited money. But if you invest that money into the right marketing, and that marketing gains you a bunch of sales, you’re going to make up that money you invested.

Today consisted of the last bit of filling out forms (Apple has some marketing agreements so you can use their “this App is in the App Store” icons and junk), which is super boring.  I’m an artist first and foremost, and I want to spend my time actually making the game… all the business stuff on the side is a little daunting.  But it turns out a lot of business stuff is “fill out all these forms once and then don’t worry about this for a year”. So once I get it all over with, it’s smooth sailing.  The sad part is I think that initial overwhelming workload of forms and paying business licenses and registering trademarks and stuff is the thing that scares people off from starting their own company. I know it was a deterrent for myself and the primary reason I signed up for a business course.