CG Today - Motion Graphics News

Beast.tvBeast, one of the nation's top editorial facilities, has added a motion graphics division to its San Francisco location. Fronted by Joe Macken, who possesses over 10 years of post production experience, and Ben Kopman, a Berkelely native with over 10 years of experience in 2D and 3D motion graphic design, Allied's motion graphics service offering will bolster Beast San Francisco's already strong editorial service offering.

Room 214 LogoTo celebrate the 20th Anniversary of the Linux operating system, the Linux Foundation, a non profit organization dedicated to accelerating the growth of Linux, hired Room 214 Productions to create a whiteboard animation of the story of Linux. The Linux Foundation provided Room 214 with the script and general story board to bring to life in the video scribe.

TroikaTroika Design Group, a strategic branding and design agency, has teamed up with longtime client The CW to create a weeklong co-branded on-air and web campaign for the 2012 Ford Focus, featuring several of the network's primetime stars. The campaign, developed and creatively executed by Troika, marks the CW's first ever multi-show, multi-talent brand integration initiative. Ford's weeklong takeover featured two unique :30 spots per night from Monday, April 4th through Friday, April 8th.

The concept behind the takeover, "Show Room," is a multi-platform campaign that features The CW's talent from Gossip Girl, 90210, The Vampire Diaries, Smallville, One Tree Hill, America's Top Model, and Shedding for the Wedding interacting with a Ford "salesperson." At the core of the takeover are 8 live-action comedy spots set in a CW branded environment specifically developed to highlight key 2012 Ford Focus features and The CW's stars.

Helps Enhance Entertainment and Enable Consumers to See Movies as the Artists Intended

THX Media DirectorTHX Ltd. announced two key milestones in its collaboration with Rovi Corporation that will enable content creators and distributors to take advantage of THX Media Director™. THX Media Director is a technology that enables filmmakers to define, through metadata, specific audio and video characteristics of a title. This metadata is then read and acted upon by consumer electronics equipment, from TVs to receivers, to automatically select the most appropriate playback settings for optimal presentation of the content.

Agency Embraces ROOT SPORTS' Desire to Dispel the Traditional Model of an RSN, Creates Brand Strategy & Signature Graphic Elements from the Viewpoint of the Home Team Fan

Root Sports LogoTroika Design Group, a strategic branding and design agency, has teamed up with ROOT SPORTS(TM) to provide creative direction for the re-brand of the company's three regional sports networks in Seattle (formerly FSN Northwest), Denver (formerly FSN Rocky Mountain) and Pittsburgh (formerly FSN Pittsburgh). ROOT SPORTS, a subsidiary of DIRECTV Sports Networks, officially launched on April 1st as part of the 2011 Major League Baseball season openers for the Seattle Mariners, Pittsburgh Pirates and Colorado Rockies.