Helps Enhance Entertainment and Enable Consumers to See Movies as the Artists Intended

THX Ltd. announced two key milestones in its collaboration with Rovi Corporation that will enable content creators and distributors to take advantage of THX Media Director™. THX Media Director is a technology that enables filmmakers to define, through metadata, specific audio and video characteristics of a title. This metadata is then read and acted upon by consumer electronics equipment, from TVs to receivers, to automatically select the most appropriate playback settings for optimal presentation of the content.

Agency Embraces ROOT SPORTS' Desire to Dispel the Traditional Model of an RSN, Creates Brand Strategy & Signature Graphic Elements from the Viewpoint of the Home Team Fan

Troika Design Group, a strategic branding and design agency, has teamed up with ROOT SPORTS^(TM) to provide creative direction for the re-brand of the company's three regional sports networks in Seattle (formerly FSN Northwest), Denver (formerly FSN Rocky Mountain) and Pittsburgh (formerly FSN Pittsburgh). ROOT SPORTS, a subsidiary of DIRECTV Sports Networks, officially launched on April 1st as part of the 2011 Major League Baseball season openers for the Seattle Mariners, Pittsburgh Pirates and Colorado Rockies.