CG Today - VFX News

New spot via Euro RSCG Milan fuses stunning visuals, rich narrative and inventive filmmaking

Making of Campaisoda spot - Welcome to Giulia

Director Grady Hall of production company Motion Theory dramatizes a young woman's life story as an imaginative visual journey for Camparisoda. Via ad agency Euro RSCG, the epic :45 commercial titled "Welcome to Giulia" represents the launch spot of Campari's major marketing push for the iconic aperitif brand in 2011.

Nice Shoes - Dick's Sporting spot Under Armour's Charged

Following an award-winning collaboration on an ESPN/Sony spot, Nice Shoes has once again teamed up with The Vault, this time to add VFX and color to a visually explosive Under Armour spot. The Nice Shoes team, led by Colorist Lenny Mastrandrea and Creative Director Aron Baxter, created a unique look for the spot, which promoted Under Armour's Charged Cotton line at Dick's Sporting Goods stores.

Big Block Hires Chris Noellert, Pete King and Gary Vick; Delivers Show Open and Promo for National Geographic Series "Indestructibles"

Big Block LogoDigital production and design studio Big Block has assembled a high-powered visual effects and production team, featuring noted VFX Supervisor and Flame Lead Chris Noellert, Executive Producer Pete King and Software Development Director Gary Vick.

"The fantastic team we've assembled elevates our ability to compete for complex projects across the media spectrum," said Kenny Solomon, Managing Director at Big Block. "To have this level of VFX, live action, and software development resources available under one hood gives our clients every creative, technical and practical advantage possible."

Lightcraft Technology LogoCA,USA., Lightcraft Technology, a developer of real-time visual effects technology for the film and television industries, announced that it is offering free training classes to help film makers, production personnel and anyone else who is interested in learning how to use its Previzion VFX system. The free classes are held bi-weekly at the new Universal Virtual Stage 1 (UVS1) at Universal Studios.

Mass Effect3 Solid VFX

Creative concept studio Solid was recently approached by Electronic Arts (EA) and its BioWare division to work on two initiatives, which debuted at the Electronic Entertainment Expo (E3). The first was a VFX trailer announcing the March 2012 release of action RPG "Mass Effect 3," one of BioWare's most successful game franchises, and the second was a comprehensive graphics package for the game developer's new web-based network, BioWare TV, and video game show "Pulse."

For the "Mass Effect 3" trailer, Solid's mission was to create an iconic way of opening and closing the gameplay-driven piece – signature animations that would be used for all upcoming trailers. Taking general design concepts and looks provided by the client, Solid crafted the look of the Omni-Blade, a tech blade worn by protagonist Commander Shepard around his wrist, visualizing it as a fiery hologram that moves into the EA and BioWare logo. For the signature closing animation, the artists created an epic VFX shot of Reaper alien ships barreling down toward Earth, which transitions to the "Mass Effect 3" logo.

"The trailer shows the climactic events leading to an alien attack, which call on Commander Shepard and his crew to save Earth," explains Jason Ett, Solid Creative Director. "We took end-game elements, and evolved the characters and spaceships to give them a more cinematic feel. We're most proud of the closing Earth shot, which was complex and gorgeously visualized by our artists, and could have been straight out of a feature film."

The trailer incorporated a combination of 2D, 3D, character animation and effects compositing using Flame, Maya, After Effects, and Photoshop.

The second initiative was a show package for BioWare TV, a new web-based network, and "Pulse," a show on all things BioWare including developer interviews and behind-the-scenes glimpses at its video game titles. Solid created a grand animation to introduce the BioWare TV network, and developed a high-energy graphics package and look for "Pulse."

"Our collaboration with the BioWare team really helped push the initial concepts to the next level," concludes Shane Zucker, Solid Creative Director. "Through several rounds of refinement, our artists found the perfect balance of impact and brand communication. The result was an energized identity and launch for a compelling new-media destination."