CG Today - VFX News

MPC - New York BuildingMPC will be opening the doors of its new creative studio in New York with a complete range of integrated services.  In addition to the world class Visual Effects work the company is known for, the studio will tap into the global MPC network of creative talent and resources to provide Color Grading and Digital, Design and Production Services across the US markets.

The new studio will occupy 13,000 sq ft of purpose-built space on the 8th and 9th floors of a stunning turn-of-the-century renovated shoe factory in the heart of SoHo.

VFX Services will provide Flame/Nuke, Maya/3D studio Max, Motion Graphics, FX Design, Animation and Data-Lab services.  The New York studio will also continue to provide the US market with access to MPC’s world-renowned Color Grading talent, including Mark Gethin, Jean-Clement Soret, Paul Harrison and George K, both locally and through remote services.

Codex Digital is currently providing digital laboratory and related workflow technology to Los Angeles-headquartered Pivotal Post to support its new Digital Mobile Lab service.

Codex LogoPivotal Post, which supplies state-of-the-art editorial systems to film and television productions worldwide, is using Codex's Digital Lab system as the hub of a new mobile workflow for backing up digital camera media, processing dailies and preparing deliverables for editorial and other post production processes. The service, which is designed to support the many film productions currently using Codex recording technology, allows film and television productions to perform on-set or on-location much of the digital laboratory work that formerly required a post production facility.

Lightcraft Technology Previzion Camera Tracking

Lightcraft Technology, a developer of advanced visual effects technology for the film and television industries, announced the sale of a Previzion system to Wicked Liquid FX for use in multiple production projects including several infomercials. Lightcraft’s Previzion is a visual effects system that provides a combination of real time high precision camera tracking, sophisticated rendering, and VFX quality keying that makes it the ideal solution for use in on-set compositing of virtual backgrounds and CGI characters.

President and CEO of Prime Focus Technologies Talks to the INXPO

President and CEO of Prime Focus Technologies, and CEO of Prime Focus India, Ramki Sankaranarayanan has given an enlightening interview to INXPO, the virtual trade show, at this year's NAB Show 2011. The discussion covers a range of fascinating topics, including how non-linear and multi-platform workflows have grown in prominence over recent years and how Prime Focus Technologies' CLEAR helps broadcasters take a unified view of their workflow and put content at the centre of their organisation.

Motion Theory's Get ready for FiatAs the Fiat 500 rolls off the assembly line and into US showrooms, director Mark Kudsi of commercial production company Motion Theory is upping the excitement with a kinetic branded music video that tells the story of Fiat owner and car preparing to meet each other. Produced for Detroit agency Impatto, the 2:47 video “Get Ready” premiered at the New York International Auto Show April 22, and represents the first release of a larger North American launch campaign for Fiat consisting of multiple spots directed by Kudsi.